Blue Ocean Strategy Fellowship (BOSF) for the Study of Public-Private Cooperation in Indonesia is a thought leadership program that aims to produce and promote new effective approaches and ideas to solve challenges to cooperation, innovation, and learning in and between the private and public sectors in Indonesia.

Organizing Partners

Program Co-Chairs

Dr. Marshall Schott has over 18 years of experience in higher education administration. He serves as Chair in a number of committees including the Greater Houston Partnership Energy Collaborative Workforce Committee, Consumer Energy Education Foundation, STEM Education Advisory Committee and Harmony Public Charter School Advisory Committee. Dr. Schott completed his doctorate in history from the Louisiana State University in 1995.

Ony Avrianto Jamhari is the Chief Executive Officer (CEO) of School of Government and Public Policy (SGPP) – Indonesia, the first Indonesian policy school to offer full-time master’s program in English attuned to the to the practice and standard of international policy education. During the past six years (2009 - 2015), he has worked as a Senior Manager at the International Relations in charge for ASEAN at SolBridge International School of Business, Woosong University, Daejeon, South Korea.

Blue Ocean Strategy

Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open new market space and create new demand. A blue ocean strategy creates and captures uncontested market space, thereby making the competition irrelevant. The strategy is based on the view that market boundaries and industry structures are not a given and can be reconstructed by the actions and the beliefs of industry players.

Blue Ocean Strategy has also transformed the public sector at the local, state, and national level through high-impact, low-cost initiatives that cut across ministries, agencies, NGOs and municipalities. The blue ocean initiatives for national development are based on two principles – delivering high income through economic growth and integrated development, and enhancing the level of public well-being through greater security as well as social inclusion to close the social distance between various groups in society. Across the globe, governments are using blue ocean concepts to deliver high value at low cost.

Blue Ocean Strategy was conceived and developed from over 30 years of research by Chan Kim and Renée Mauborgne, professors of strategy at INSEAD and co-directors of the INSEAD Blue Ocean Strategy Institute in Fontainebleau, France. They are the authors global bestseller Blue Ocean Strategy, which has sold over 4 million copies and is recognized as one of the most iconic and impactful strategy books ever written. They are also the authors of Blue Ocean Shift, a bestseller on the New York Times and #1 on the Wall Street Journal, USA Today, and Los Angeles Times. To date, Blue Ocean Strategy and Blue Ocean Shift teaching materials have been adopted by over 2800 universities across the globe. Kim and Mauborgne are also the authors of the forthcoming book Beyond Disruption to be published by Harvard Business Review Press, May 2023.

To learn more about how Blue Ocean Strategy has shaped the strategies of companies and governments around the world, visit us here

The Distinguished Fellow

Term of Office from September 2023


No Events

december, 2023




Registrants should fill in the registration form in the website with the following details:

    1. Name
    2. Address
    3. Email
    4. Whatsapp Number
    5. Institution Name


A confirmation email will be sent to the registrant containing a confirmation code


The confirmation code that is given will be your entrance ticket to the event

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